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"I GOT SO PUMPED AT MUSCLE BEACH!" VENICE BEACH COLLECTION LIVE NOW! FREE DOMESTIC SHIPPING, ORDERS $125+ "I GOT SO PUMPED AT MUSCLE BEACH!" VENICE BEACH COLLECTION LIVE NOW! FREE DOMESTIC SHIPPING, ORDERS $125+
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VENICE BEACH

VENICE BEACH

Back in the 70s and 80s, Steve "Strong" Cepello was a regular selling his iconic graphic tees on Muscle Beach, directly across from The Pit.

In honor of the legend of Steve and Venice Beach –the birthplace of modern bodybuilding, Y,IWO introduces the sickest Muscle Beach souvenir collection—ever.

Text 42-GOALS-GYM for workouts & GYM Inspiration