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Lift hard, feel great, have fun, get laid.
Hardwear
Y,IWO Hardwear. Stay hard.
Heavy duty basics to get the job done.
Lessons
Lessons in the Basics is gear designed to get your ass in the gym. Built with re-appropriated motivational language influenced by classic bodybuilding books, posters and interviews with the greats.
The Big Three
The Big Three is back in Long Sleeve.
The Y,IWO Big Three (squat, deadlift and bench press tees) feature art from iconic, 80s era artist Brett Lenger. (Pictured: Lenger 1987)
Yeah, I Work Out x Ric Drasin “Club Sweat”
The Y,IWO "Club Sweat" collection features archive artwork by Ric Drasin. Ric was a workout buddy of Arnold’s and all greats back in the 70s and 80s, and he forever cemented his imprint on culture by illustrating the original Gold’s Gym logo. Today his artwork is resurrected for Yeah, I Work Out.
