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Less Profit. More Gainz.

Heavy duty basics to get the job done. Y,IWO Hardwear. Stay hard.

Gear featuring artwork by iconic, 80s era artist Brett Lenger. 

Y,IWO x Gold's Gym feature the original version of the famous “Joe” muscle man logo, drawn by our friend Ric Drasin (RIP) on a napkin, back in 1973, for gold’s founder Joe Gold.

Archive artwork by Ric Drasin (RIP). Ric was a workout buddy of Arnold’s and all greats back in the day. He forever cemented his imprint on gym culture by illustrating the original Gold’s Gym logo. Today his artwork is resurrected for Yeah, I Work Out.